In the latest years and months, one of the most common questions, we were able to hear was related to SERP. Meaning of SERP is Search Engine Result Page. In other words, these are the pages you get when you search something on Google, Yahoo or etc. Now, a more important fact is to be on the first page of SERP. It is a difficult task because the competition is tough, but it is manageable. Here are professionals on the web that can do this hard work for you, and if you are planning to make a well-known website, it isn’t a bad idea to use them at the beginning, or even later.
SERP comes in two forms. The first one is organic search, the one you will actually need. It represents the number of users came to the website naturally, just by googling the term. This form is more important than the second one because it can generate a much higher traffic.
The second form is sponsored search. It means that you will have to pay to Google or some other website to advertise you. Have you seen 2-3 results in a SERP with ad in front of them? Basically, your website will appear there.
Why is SERP important?
Users always get the first page of the results, obviously, so it is the most important one. In statistic terms, more than 8 million users check the first page, while only 2 million check the second one. The tenth page gets only 500.500 users! That’s why it is mandatory to be ranked on the first page.
90% of the users check out only the first page! 10% check all the others. Keep in mind that the first search results get around 60% of users, while the second one just 14%!